Tag: B

A key indicator for transformational change in a sector is the redirection of the flow of funds. To achieve this, consumer and/or investor decisions must be influenced towards a carbon-neutral pathway. The underlying assumption is that consumers/investors will change their commercial/financial decisions if it is economically beneficial for them and if it follows a potentially successful business model. The concept of the project needs to offer a (potentially) successful “business model” for consumers/investors including adequate financing mechanisms.

People in the country (and area), where the project is implemented that directly benefit from the project by using the services and goods that are provided by the project (“end-users”). This could be economic benefits, improvements in quality of life or improved capacities.