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Business model

A key indicator for transformational change in a sector is the redirection of the flow of funds. To achieve this, consumer and/or investor decisions must be influenced towards a carbon-neutral pathway. The underlying assumption is that consumers/investors will change their commercial/financial decisions if it is economically beneficial for them and if it follows a potentially successful business model. The project needs to offer a (potentially) successful “business model” for consumers/investors including adequate financing mechanisms.